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02-11-2016 10:00 AM

How CDN Improves 3 Google Ranking Factors

When it comes to ranking in search engine systems, web-site developers should do their best to optimize site, because the success of their online projects depends on this to a great extend. Recent studies have revealed that CDN network can instantly improve some of ranking factors, three of which are bounce rate, HTTPS and page load speed. Let’s take a closer look at what these factors are, and how exactly CDN services help in each case.

Page Load Speed

This factor indicated how quickly a web-page is shown on user’s device. Modern users don’t want to wait more than three seconds for a web-page to load. If they have to, they are most likely to quit and open other websites by clicking other links. Time of loading matters a lot, and even half of a second may affect your site ranking dramatically. So how does CDN (content delivery network) can help with that? Everything is simple: static data of the site is stored (cached) on edge servers of the network, which allows reducing the distance between the end user and the server, reducing latency.

Bounce Rate

This is the number of people who open your website, but don’t surf beyond the first page. This factor is closely related to page load speed. Google defines bounce rate as “percentage of single-page sessions”. Why is that bad? It means that your website is not attractive/convenient/interesting enough for users. This factor can also be defined by website design, irrelevant or copied content, abundance of advertisements, etc. So, the more bounce rate is, the worse it is for ranking, and CDN networks implicitly help with that.

HTTPS

This factor means whether the website is secured during SSL/TLS transit. Top CDN won’t “improve” it, but will allow implementing it responsibly. How? It will accelerate TCP and TLS handshake roundtrips, and reduce total setup latency greatly.

This article is one more proof that CDN integration does wonders, and can help to improve Google ranking enormously.

When it comes to ranking in search engine systems, web-site developers should do their best to optimize site, because the success of their online projects depends on this to a great extend. Recent studies have revealed that CDN network can instantly improve some of ranking factors, three of which are bounce rate, HTTPS and page load speed. Let’s take a closer look at what these factors are, and how exactly CDN services help in each case.

Page Load Speed

This factor indicated how quickly a web-page is shown on user’s device. Modern users don’t want to wait more than three seconds for a web-page to load. If they have to, they are most likely to quit and open other websites by clicking other links. Time of loading matters a lot, and even half of a second may affect your site ranking dramatically. So how does CDN (content delivery network) can help with that? Everything is simple: static data of the site is stored (cached) on edge servers of the network, which allows reducing the distance between the end user and the server, reducing latency.

Bounce Rate

This is the number of people who open your website, but don’t surf beyond the first page. This factor is closely related to page load speed. Google defines bounce rate as “percentage of single-page sessions”. Why is that bad? It means that your website is not attractive/convenient/interesting enough for users. This factor can also be defined by website design, irrelevant or copied content, abundance of advertisements, etc. So, the more bounce rate is, the worse it is for ranking, and CDN networks implicitly help with that.

HTTPS

This factor means whether the website is secured during SSL/TLS transit. Top CDN won’t “improve” it, but will allow implementing it responsibly. How? It will accelerate TCP and TLS handshake roundtrips, and reduce total setup latency greatly.

This article is one more proof that CDN integration does wonders, and can help to improve Google ranking enormously.

 

 

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